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Privacy policy

How and why we use your personal information

Leicester Square Theatre is committed to protecting your personal information, being transparent about what data we hold and giving you control over how we use it.

The purpose of this Privacy Policy is to give you a clear explanation about how we use the information we collect from you.

If you have registered to use the Leicester Square Theatre website, you can quickly and easily make changes to your contact information and how you’d like to hear from us by logging into your account. If you are not registered with us, please contact

About us
We are a company registered in England under company number 06154026 with our registered address as set out below.

Contact us
You can contact us regarding your privacy as follows:
Address: Leicester Square Theatre, 6 Leicester Place, London WC2H 7BX, UK
Phone: 020 7734 2222

How do we collect your personal information?
We collect your information when you interact with us. This could include booking tickets online, by phone, or in person, or ordering an item from our online shop. It could also be when you sign up to receive updates from us by email and other digital channels. We also monitor how audiences use our websites to help us understand how they could be improved.

We collect personal information when you:
1. Create an account at, which allows you to:
a. Buy tickets, vouchers or food and drink packages
b. Join as a member
c. Make a donation
d. Buy gift vouchers and merchandise related to the venue and shows you’re seeing
e. Register for special interest lists e.g. our Access List.

2. Contact us by phone to book tickets or access any of the above services.
3. Book tickets in person or access any of the above services.
4. Contact us by post or email, e.g. application forms for Memberships or our Access List.
5. Visit our websites, &
6. Enter one of our competitions.
7. Take part in research we carry out via an online survey.

If you are involved in an accident or incident that relates to our premises or business, we may collect information from you for incident reporting and investigation purposes and in order to meet our health and safety obligations.

From time to time, we may also get data about you from third parties. For more information, see ‘Information we receive from third parties’ below.

What information do we collect about you?
We only collect the information that’s necessary to carry on our business, operate our premises safely, provide the particular product or service you’ve requested and to keep you informed. There are occasions when you can choose not to give us certain information, but this may mean that we cannot provide you with certain products or services and that our communications are less relevant and personalised.

The type of information we collect during the registration and booking process depends usually covers all other services.

We collect the following information in the registration and booking process:
Prefix and name
Email address
Contact phone number(s)
Payment card details
Billing address

When you visit our websites we may collect the following information:
Automatically populated IP address. A public IP address is a unique number which allows a computer, group of computers or other internet-connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.

Our website uses cookies. We use cookies to personalise content and ads and to analyse our traffic. A full declaration of cookies we use is listed below:

Cookie declaration last updated on 24 August 2023:

Description is currently not available.

The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

This cookie is native to PHP applications. The cookie stores and identifies a user’s unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.

CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.

Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Necessary” category.

The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category “Functional”.

Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category “Performance”.

Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Analytics” category.

Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Advertisement” category.

Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category “Others”.

Youtube sets this cookie to track the views of embedded videos on Youtube pages.

YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.

YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

In certain circumstances, your information will be shared with us by third parties. This includes but is not limited to:
External ticketing agencies
Social media websites
Show producers
Referees if applying for a job with us

Why do we collect this information, and what do we do with it?
The main reason we collect information is to provide a service you have requested. We also use information to keep you up to date with news and events, to personalise your communications, or to contact you if we need to obtain or provide additional information (e.g. programme changes, travel disruption). The information we collect about our audiences also helps us understand how we can best meet their needs.

Legitimate interests
We may also use your information to further the legitimate interests of others.
Where we rely on legitimate interests to use your information we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation). If you have any concerns about our processing, please refer to the ‘How can you manage your personal information?’ section below.

How long do we keep your information for?
We will keep your information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy and to fulfil our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose, for example if purchasing a ticket only your card details are stored for no longer than 6 months however your personal data will typically be stored for up to eight years from the date of your last transaction.

Is your information shared with any third parties?
Leicester Square Theatre will never share, sell, rent or trade your personal information with or to any third parties for marketing purposes without your prior consent. We may ask for your consent to share personal information with arts organisations who have collaborated with us on shows you have seen.
Some of our service providers may have access to your data in order to perform services on our behalf. This includes but is not limited to:

Ticketsolve, our box office system provider
Global Payments, our payment process provider
MailChimp, our email service provider

How can you manage your personal information?
You can access and amend the personal information that we hold for you, or request that we stop contacting you at any time.

If you have an online account with us, you can amend your personal details and contact preferences, or you can contact us by phoning, emailing, or writing using our contact details set out at the top of this policy.

Under 18s
If you are under 18, please ensure that you obtain your parent/guardian’s consent beforehand whenever you provide personal information to our website. If you don’t have that consent, you must not provide personal information to us.

Changes to this Privacy Policy and your duty to inform us of changes
We may make changes to this policy from time to time. We will post any changes to our websites, and we may notify you of any material changes by email.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us by updating your profile account information or contacting us via the contact details at the top of this policy.